And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper! Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. On the negative side, some London sample sales can be pretty intense experiences.
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Sometimes the London sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. You'll find sample sales sales in London ranging from international brands to many emerging and independent labels. What will I find in a London sample sale? There are also many dedicated London sample sale venues - like The Music Room, The BOX, Showcase and Arlettie - which host sample sales throughout the year, including for some of the global top brands. Sample sales in London can occur all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands! But they're most common when fashion seasons are coming to an end, so you'll find a lot of them in March to May and especially in October to December.
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Note that while "sample sale" has become the standard term for these sales, some brands will call them warehouse sales, private sales or archive sales too - these days the terms are mostly interchangeable. We'll keep you updated with the best digital sample sales that will shop to London, and you can shop them directly from the brands on our site. Plus more recently, a lot of London sample sales have moved online - and we've got you covered there too. At Chicmi we make sure you know what's coming up and how you can access them! Some are private and invite only, some require booking, while some you can just walk in and shop. They're short, fast-moving events and often very popular. The brands need to get rid of this to make room for their next season - and that's where London sample sales come in to play!Īt a London sample sale you can pick up this fashion at a big discount - often 60% to 90% off, depending on the brand. At the end of each season there's often a lot of great items left over - which may be excess stock, or runway pieces, or samples from the production process. Producing fashion is a tricky business - brands need to create new seasons regularly, and produce enough clothes to make sure they satisfy any unexpected demand. The vibrant London sample sale scene makes it one of the best places for finding discount fashion! So what is a London sample sale?
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